About Us

Our Vision

LeapFrog Enterprises, Inc. is a leading developer of innovative, technology-based educational products and content dedicated to making learning effective and engaging.

The LeapFrog Promise:

Is to create fresh, engaging, effective learning experiences that inspire and delight kids—over and over again. At LeapFrog our teams understand how to emotionally and intellectually captivate the minds and imaginations of children. At LeapFrog, everyone puts learning first—every teacher and technician, every engineer and artist. At LeapFrog, our teams know how to put those crucial, creative elements together to make learning feel like magic.

The LeapFrog way is a simple equation:

•Rigorous, proven learning methodologies
•Compelling, multi-layered content
•Intuitive, invisible technology
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= Learn Something New Every Day™


Putting Learning First:
The Essence of Learning - LeapFrog's Scope and Sequence. All LeapFrog content and curriculum is based on a proprietary scope and sequence methodology, created by our educational experts, that identifies not only WHAT children learn, but WHEN and HOW they learn it—at each age and stage of development. What's more, our grade-based curriculum is aligned with educational standards, often mirroring what is learned in the classroom.

How it Works:
See it. Hear it. Say it. Touch it. Learn it.
At LeapFrog, we surround the child with multiple ways of learning by tapping into their senses. Interactive learning experiences are further reinforced with immediate, and positive, corrective feedback. This multi-sensory approach has been consistently proven effective by third-party efficacy studies and research.

Technical Wonders:
Who pushes realms of reality? We do, every day!

Our Technology Team: The Architects of Tomorrow.
LeapFrog products are powered by technology that dazzles, to keep kids discovering. But we don't simply accept the technology that exists today—this team is dedicated to the constant search for new innovations and technological advancements, to create the most engaging and effective learning experience possible. And most importantly, we are producing it ALL in-house. To create our patented, proprietary software, we brought together over 70 technology experts who are led by a core team that has worked together since 1985.